Lovemarks - A Coca Cola Century

Lovemarks, as Jenkins defines them, are efforts geared toward eliciting emtional attachments to specific products from consumers through strategic advertisement campagins. And the winner is.....Coca Cola! And is the news to anyone.....of course not! Coca Cola has has monopolized the world of "Lovemark making", if you will, long before the internet or American Idol became viable venues of advertisement. It won the hearts of collectors decades ago as one of the most coveted brands of collection. Bottles, caps, posters, trinkets, and aything else bearing the red and white Coca-Cola symbol has been haorded and displayed as if it were some secret long lost treasure. Decorators took Coca-Cola to their dinners, bathrooms, kitchens, and bedrooms to create Coca-Cola themed atmosperes equipped with everything from Coca-Cola curtains to Coca-Cola rugs. How about Christmas time? Everyone has a special attachment to Christmas. How about those Coca-Cola Polar bears? So cute and cuddly sipping on their ice cold Coca-Cola bottles that the Coca-Cola Santa Claus just threw out of his Coca-Cola sleigh Coca-Cola Coca-Cola Coca-Cola. Sorry, I must be too emtionally attached. So of course when something like American Idol, a mecca for consumer emotional attachment, comes along Coca-Cola is ready to pluck the heart strings and encourage you to vote for your favorite Idol, on your way to the fridge to open up an ice cold Coca-Cola. ........Coca-Cola, Coca-Cola.