Photoshop for Democrats in 2008

Jenkins makes some very strong connections between campaigns, voters, television, and the internet. He makes a distinction between push media – such as television where advertisement is provided without active search – and pull media – such as the internet where surfers must find the information on their own. He makes the statement “The Internet reaches the hard core, television the undecided”. This statement, though true for the 2004 elections, seems a bit outdated in the election cycle that is at hand. When I get on Facebook.com to check up on the mess that is my social entanglements, I am now blasted with application invitations, cause messages, and poster pop-ups advertising everything from Hilary Clinton’s universal healthcare plan to Barack Obama’s “We Can” slogan. Don’t see much from the Republican side of the tracks on account that there isn’t much of a contest; but the Democrats are battling it out on Youtube, Facebook, Myspace, Yahoo, and everywhere else, and there is no “pull media” about it. Turn the computer on and there it is. Though the television still gives us that push push push, in the past four years Internet campaigning has becoming just as in your face as Television.